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Episode Info: Jason Conger was the Director of User Acquisition and Monetization at Backflip Studios, and is currently the Senior UA Manager at Wooga. He has worked on well-known game titles, such as Transformers: Earth Wars and DragonVale World. We chatted about: · The models they use to forecast LTV quickly and optimize their ad spend · Ways they minimize churn and IAP fatigue · His predictions for the future of mobile games Find Jason on LinkedIn: https://www.linkedin.com/in/jasonmconger/
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