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Episode Info: David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books with three being international bestsellers. David was kind enough to mention me in his last two books and for that, he’ll always have a special place in my heart when it comes to marketing, branding and digital. His book, The New Rules of Marketing & PR, is now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead. And if that isn’t enough, I’m honored to be briefly sharing the stage with David in Las Vegas aRead more »

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