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Episode Info

Episode Info:

In this episode, Tony Yu, an entrepreneur and co-founder of Vessi Footwear, reveals the psychology behind a successful Kickstarter campaign. Elliot and Tony discuss how he dove into entrepreneurship and the challenges he quickly encountered along his journey. Listen in to hear some tips on how to start a successful Kickstarter campaign – and learn why it’s so important to capture emotion when trying to convey your brand’s messaging.

Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes!

3 Key Points

  1. It’s important to grow your team when trying to scale your business. 
  2. Learn by doing. 
  3. Capture emotion to effectively convey your brand.


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