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Real people, real brands? With more and more companies injecting personality into their media presences, consumer loyalty can change with a single tweet. Will that help or hurt brands doubling down on establishing an online voice? And does it have the potential to go too far?

Natalie Sportelli is a veteran of the digital content space. She got her start at Forbes, covering innovative new companies and contributing to the magazine's annual 30 Under 30 list. She's now Content & Brand Manager at Lerer Hippeau, one of the East Coast's most storied (and prolific) venture capital firms. That dual experience set gives her fantastic insight into the full ecosystem of brands, their PR efforts, and the outlets that cover them.

Learn how to spot brands set up for success in content marketing, along with some warning signs of when those efforts could backfire. All that and more in this episode of The Media Mindset, presented by JAKK Media.


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