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Episode Info:

LinkedIn marketing is a great tool for business owners to connect and generate new business.

The difference between just having a LinkedIn account and effectively using it to generate leads and grow your business is miles apart.

In this episode of the Marketing Strategy Show Kym is joined by Adam Houlahan (social media strategist) to discuss common mistakes people make while using LinkedIn as well as how to effectively use LinkedIn to grow your business 

Adam H Background

  • Adam Houlahan was working with a company a while ago on a retail program that was not going so well, and as part of that whole process, we were looking into why companies in that space were doing really well were just good early adopters of social media
  • It really opened Adams eyes to the power of social media and what an important part it was going to play in business in the years to come
  • So Adam dived into learning everything he could, reached out to a lot of experts and collaborated with them
  • He also partnered with some guys in the US that they built rapidly together
  • After this Adam thought it’d be best to get out on his own and here he is six years later (he’s been doing this three years full time with another three years that he counts as his learning curve prior) 

Basics of Linkedin

  • The real power of Linkedin is the ability to have a one on one conversation
  • This is the reason you need to focus 99% of your energy into your personal profile as this is where you will be contacted the most
  • One of the good features of Linkedin is the Sales Navigator platform. Now the sales navigator is not free, it is a subscription base here in Australia
  • Sales navigator is a premium paid feature within Linkedin that allows users to access all the power of Linkedin, based on the contacts you have selected, Sales Navigator suggests potential organisations that fit a similar profile. You can also define your territory so that suggestions are based on limited by your area
  • Another key feature of Sales Navigator is that is shows you a list of people who have been active in the last 30 days, which is a critical part as you may find that you are sending out a lot of requests and none are getting accepted and it isn’t because the person doesn’t want to connect, it’s just because that person’s not highly active
  • You do have a limit of 3,000 connection requests that you can send, that sounds like a lot but it’s not 3,000 that accept it’s 3000 sends
  • The only thing you have full control of is your email database and your website. So, everything should always be about getting people back to your website or ideally even subscribe to your updates and newsletters

Resources

Adam H Linkedin

Adam H website

Adam H 4 week Linkedin course

 

 

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