Hi everyone, and welcome to the Marketing Menu with me, Liz, and Nicky. And a slight change of plan listeners, we had planned to talk about radio and TV advertising this week but in light of Twitter's announcement, we've decided to talk about why your business should have a Social Media Policy and how to create one. Yes, we're not convinced, are we Liz, about the Twitter 280 characters? No, but we'll reserve judgment until we see how some of the bigger players operate. My fear is that the people who this is trying to help, and by that, I mean smaller businesses who are trying to get more followers, will be the very ones who find it hard to come up with engaging content. Apparently, in the trial, only 5% of tweets sent were longer than 140 characters and only 2% more than 190 but those who did use the longer tweets, got more followers, more engagement and spent more time on the site. I have to say I liked the fact that Twitter was brief and could be used a signpost to other social media channels like Facebook where you could go into more detail. Yes and I worry that people will think they have to use more characters and therefore their message will actually be watered down rather than helped. Funnily enough, I ran a Twitter poll yesterday asking whether people liked the new or old and 60 % came back and said the new which surprised me, obviously not a very scientific test but it's interesting perhaps we're not in agreement with the masses here. We will see! We'll keep you posted listeners. So, on to social media policy. We covered how social media can help your business way back in Podcast 8 so that's worth referring back to if you need a refresh about how it could work for your business. In that podcast, we did briefly touch on how to behave on social media so we thought we would go into more detail today. So, just a reminder of the benefits if you're using social media as part of your business marketing strategy. Obviously, it can help establish your brand, improve customer service and help you be seen amongst competitors. Plus it's a low-cost form of marketing, it can build loyalty in your customers when they share content and should form part of your PR strategy. The biggest challenges that we hear from clients is time, people think they have to spend a lot of time on it and in particular thinking about what they are going to say.