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Episode Info

Episode Info:

Chris loves this simple but powerful question. When we are thinking about how we can get more customers for CMA, and helping other companies get better customers to grow their company, this one question helps to create strategic content that fills gaps in, and smooths out the sales process.

One of the reasons that this question is so powerful is because it specifically focuses on the prospects that are already in the sales process. In other words, by answering this question you are helping people that already want to buy from you, to buy faster and have a better and more confident all round buying experience. 

In this episode Chris walks you though a short exercise of answering the question 'Why would someone NOT buy from you?' and what to do with these new content ideas that you have. 

If you are looking for some new content ideas to grow your business and get more customers, press play and get your notepad out. 

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