While serving as an active-duty U.S. Marine for five years, Dave first learned about eating crickets while deployed in Southeast Asia. During training in Thailand, Malaysia, the Philippines, and other areas, he found that crickets and other insects were not only nourishing for jungle survival, but also a tasty food source on the dinner table eaten by locals. He couldn't help but wonder why this concept did not exist back home. After all, why does 80% of the world already eat bugs but Americans don't? Then the gears started turning... He and his twin brother Lars developed a sound plan on paper which quickly became an actionable call to both of them, and they decided to commit to the plan full time.