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Episode Info: The decisions in our lives can be boiled down to two factors. Pain and pleasure. Those two emotions motivate every decision that we make. Why do we consume a plate of cookies when we know they are not good for us? The pleasure of eating those cookies out weighs the pain that we know we are doing to our body. Why do some people stay in that job that they hate? The pain of the unknown and searching for a new opportunity outweighs the pleasure of leaving their current job. At least that is the case for some. Business is know different. Companies offer products and services that tug on our pleasure or pain heartstrings. If you are a business owner, or would like to be, your business is no different. When thinking about, "should I give pleasure or fix pain?", one first has to look at the industry they are in. Look at your passions and industry, then analyze the pain/pleasure scenario. In my experience, business don't necessarily focus on one. Many times, they address both in their product and service offerings. If you have a question that you would like answered, you can submit them by email, through Facebook, or through Twitter. Make sure and include #AskDavidDidier. Ensure you do not miss any future episode. Subscribe on iTunes.
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