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It was an honour to catch up with the great Joe Pine to discuss his 20th year edition of The Experience Economy. Joe was in Dublin, Ireland recently, and we caught up for a quick chat. This is the very first innovation show live video. Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more—something visceral? Welcome to the Experience Economy, where businesses must form unique connections to secure their customers' affections and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Previous full episodes with Joe here: http://www.theinnovationshow.io/2018/01/31/ep-82-experience-economy-business-provocateur-joseph-pine-ii/ and here: http://www.theinnovationshow.io/2018/11/04/ep-129-infinite-possibility-creating-customer-value-on-the-digital-frontier-authors-kim-c-korn-and-b-joseph-pine-ii/

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