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Episode Info:

Today’s episode offers innovators, entrepreneurs creatives and marketing professionals a non-tech guide to artificial intelligence and machine learning —twin technologies that stand poised to revolutionise the way we exist in business and life. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. Today we will touch on how we can take advantage of AI’s unparalleled and rapidly expanding power.  We will look at How we can use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing the book we will discuss today is a must have for anyone looking at where innovation, marketing, branding and creativity is going next. We welcome the author of AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales, Dr A.K. Pradeep

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