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Episode Info: Connect with us on Facebook and Instagram, and join the Mongrel Horde on the website! Mongrels, email Aaron at and mention The Industrialist Podcast for an amazing deal on an Alpha Dog Silencer!   Aaron Bethlenfalvy, proprietor of Alpha Dog Silencers, tells us to “Fail, fail often, and fail cheaply.  There is no better way to be innovative than to experience ways not to do something.”  Aaron graduated from The Ohio State University and had an amazing career as an industrial designer and eventual executive vice president of a major bicycling conglomerate.  He left that career and an amazing salary to pursue something that genuinely made him happy: the shooting sports.     Alpha Dog was birthed in adversity, launching about a month prior to and only a mile or so from the deadly events at Sandy Hook Elementary School.  When many companies left Connecticut, Aaron persevered.   Aaron developed an innovative suppressor that deals with many latent issues: sights, lighting and accessories, and heat dissipation.   In the FROG, Aaron tells us about battling his way into Ohio State University.  “Nothing will ever knock me down and keep me down.  I’ll continue to get up.  I will pivot when need be and I will find the solution to any problem.”   In the Triplethreat, Aaron hearkens back to his days in the bicycle industry.  Aaron implemented lean principles and six sigma to address problems with colors and graphics.  Communication and stakeholder involvement were key. Aaron tells us about a Dirty Bird in the bike industry.  A toxic employee was ruining the work environment.  The president of the company insisted that Aaron “socialize” the termination.  Say what?!   Aaron focuses on talent.  You won’t get hired by Alpha Dog merely because you’re interested in guns.   Alpha Dog cut major costs by literally thinking outside the box with a laser engraver.   In Greenfield, Aaron suggests adding a retail experience to your shop.  “In manufacturing, you begin to drift too far from the actual consumer experience and it’s that experience that you need to be the most intimate with.” 
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