The Indie Authorpreneur Podcast - Self Publishing Advice
About This Show
The Indie Authorpreneur Podcast brings you writing, business marketing, and self-publishing advice every week, so that you can, self-publish your books, create your dream author business, build your platform, and be creatively independent.
Most Recent Episode
BTS006, Blogging as an Unpublished Fiction Author
5 days ago
I was recently listening to an episode of a podcast that was discussing how to build a platform as an unpublished author. And coincidentally I didn’t agree with all the tips they shared. There was one tip I disagreed with that these guys shared with certainty. While writing your novel is the most important thing you can do as an unpublished author you need to build your author platform before you hit publish. And, I'm sorry, but a one-page stagnant website will not achieve this. You need to get eyeballs on that website.
So, today I will devote this episode of the behind-the-scenes podcast diary to this topic because I’m so passionate about it and I think it needs to be discussed. This topic is blogging and whether you can use blogging to build a platform as an unpublished author.
I guess there is one thing you need to know about me before I get before I share my thoughts on blogging as an unpublished author. I’ve been blogging since 2010. And, since this time I’ve had about five different blogs maybe six. To be honest, I’ve lost count. So, it's safe to say I'm a fan of blogging.
What You Need to Know About Blogging
One reason people say blogging is dead is that they’re not prepared to put in the time it takes to be successful as a blogger. Blogging can take months or even years to get right and to have your blog positioned favourably in search engines. But, if you’re prepared to invest the time into establishing a great blog can be lucrative and work for you. So, blogging is an investment in your author career for the future.
It's not something that will yield short-term results. So, don't expect a tonne of traffic or a huge mailing list. When it comes to blogging consistency and the age of your blog will help you reach more readers and your visibility in search engines.
Blogging as a Nonfiction Author
The way you blog will depend on the books you write. I have to admit blogging as a nonfiction author is a little more straightforward. As a nonfiction author you blog top solve a problem. Your blog acts as the first step in your sales funnel. A great blog positions you as an expert and points readers towards your book.
Blogging as a Fiction Author
Whereas, as a fiction author, you're not blogging to solve a problem. When you write fiction, you're entertaining and providing the reader with a portal to escape their everyday lives. As a fiction author, you must Blog in the same way. You need to build intrigue toward your novels. Jus