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Episode Info: During Episode 60 of The HyperFast Agent Podcast, host Keri Shull speaks with Travis Thom, a brilliant marketing strategist who specializes in helping agents master Facebook ads. Thom shares the five pillars of a successful re-targeting campaign. Don’t miss this exceptional information about how to advertise your business online.   Episode Highlights:  Travis Thom began knocking doors at 19, but spent years closing very few deals because he didn’t know how to sell. When Thom found a way to position himself as an authority, he began to enjoy success. He put out 5,000 guides for a very specific niche, ran some ads, did some email campaigns, and linked back to a website that listed homes that qualified for the program highlighted in his guide. Leads came in. Eventually, Thom sold his brokerages and started an advertising program around providing value and running successful Facebook ads. The consumer gathers information before they talk to you as an agent. Create campaigns that provide value at the top of the funnel, then target those leads in a push along the funnel. BURST= Brand story, Untapped Opportunity, Reciprocity, Social Proof, Trust. BURST describes five pillars you should implement into any of your retargeting campaigns. Position yourself as the authority in your market. Prime them and remind them. When creating a brand story, give background information about the company, tell its founding story, or introduce team members. The next ad you would run covers the untapped opportunity. An example of this is something the average consumer doesn’t know about or doesn’t know they have access to. Reciprocity means giving them an item of value. This can be something they can read such as a blog post. Provide the solution to a problem they have. In the social proof segment, you can use testimonials, raving fans, and case studies. At the end of this funnel, you’ve created trust. Shull emphasizes that this strategy is not that hard to execute. If you want help executing this strategy, Thom offers a coaching and training program with his top Facebook ad managers. Messenger bots can help you automate things you’ve said many times and answer frequently asked questions. 3 Key Points:   Position yourself as an authority and find something to give people if you want to generate more leads.   Travis Thom’s BURST advertising strategy incorporates the following stages:Brand Story; Untold Story; Reciprocity; Social        Proof; Trust   When you’ve influenced every stage of the decision cycle, the lead has been indoctrinated.   Resources Mentioned: Learn more about Hyperfast Academy Keri Shull: Linkedin   Facebook  Travis Thom website, Facebook, LinkedIn, Instagram Closing Table Mastermind The Seven Habits of Highly Effective People (book) Elevated REM ...
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