The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy
About This Show
Ceri Gillet and Aby Moore present The Huddle Podcast each week to give you a dose of 'real' small talk for a big business. Both busy Mamas with a huge drive to build their online empires. Their philosophy is it might sometimes be #messy, but you can bet your bottom dollar it will get done. Aby and Ceri want to be your biz BFFs to help you navigate through the online biz world and create an empire you love and a community that loves you.
Most Recent Episode
Episode 18: Email Marketing 101
5 days ago
In today's episode we're chatting all about Email Marketing. Why you need a list, getting started, growing your list, and enabling nurturing your list with a view to earning from it in the future. Why you need a list - you don't own any of your social media followers and while growing your following is nice, it is vanity, unless they are engaged. Your email list can help you develop community, give you a line of direct communication. In most cases the conversions are higher from your list too. Getting started: We chat about the main Email Service Providers. We both use Convertkit and have used Mailchimp too. But we give you some possible alternatives. Remember you can switch providers down the line, so the key is to just get started. How to start getting subscribers:Opt-ins freebies, Newsletters, exclusive content, not just blog posts. Grab Aby's free cheatsheet - 73 things you can send to your list - bit.ly/17things Free challenges are always great list builders. Growing your list: Take care of the people already on your list. Keep incentivising for new subscribers. Keep delivering value and your retention will be better. Creating an engaged/purchasing audience: Your email helps you build KLT. Become know for always delivering great value. Send at least 4 value-only emails before any one sales email.