Marketing Your Attraction
About This Show
The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.Read more »
Most Recent Episode
How To Not Squander Media Attention. Just imagine the look on your team’s face...
2 days ago
Just imagine the look on your team’s face when you receive that extra media coverage!
How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker (https://amzn.to/2ymtJ0E), we offer up a checklist for more meaningful media mentions.
BarkBox cuts Facebook spending in favor of traditional channels
“Smart companies will always be looking to find eyeballs in other places at lower costs.”
Warner Bros. crackdown puts Dark Mark over Potter festivals
"It's almost as if Warner Bros. has been taken over by Voldemort, trying to use dark magic to destroy the light of a little town," said Sarah Jo Tucker, a 21-year-old junior at Chestnut Hill College, which hosts a Quidditch tournament that coincides with the annual suburban Philadelphia festival.
Curated Graduation List from Audible:
“The speech you wish your commencement speaker had made”
Main Topic: Media Events
Brad’s event at Great America and launching their new rollercoaster.
When should you do a media event? What is the correct size?
Think about the end result and work backward.
Example: Great America knew it was a large event and easy to pitch. Versus the VR event Knott’s held, which needed a smaller group because more one on one time was required. Knott’s was able to walk each person through the experience.
One on one works great for exclusives when you need to explain history or details.
Should you do a large event, small groups or one-on-one?
“The Art of Gathering: How We Meet and Why It Matters” by Priya Parker
Book link: https://amzn.to/2ymtJ0E
-We reduce gatherings to the things and not the people.
Focus first on the purpose- the real purpose.
A category is not a purpose.
Exclude people who don't fit the purpose.
-Think about the size: 6, 12-15, 30, 150.
-Don't be a chill host.
-Manage the transition into the gathering passageway /ushering
Then she fell: attendees first seated in a reception area and given an elixir/keys
-The opening & ending
Don't open with logistics & never end on logistics.
If you need logistics, do it as the 2nd to last rather than the last.
Add a Thank You: honor them!
Recall your purpose.
What is your exit line?
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
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