The Hardware Entrepreneur
About This Show
“Software eats the world”, as one famous investor once said it. However, our Earth runs on resources and is based on atoms rather than bits. Our true progress therefore depends mainly on our producing, selling innovative physical products, that is hardware. Hardware is...different. Challenges abound in designing, manufacturing, getting funding, hiring, innovating, delivering to the customers. Resources are scattered around and only a few exist. Where do you get real, practical knowledge? This podcast is the first one for hardware entrepreneurs, where hardware entrepreneurs are interviewed from around the world, exceptional persons who founded startups or small and medium-sized enterprises. This show is for you with a desire to found and run a company in a global environment. Learn first-hand from hardware entrepreneurs who have already gone through the ups and downs of the business. During each episode the INDIVIDUAL stories are uncovered, following up with an ULTRAFAST round of questions at the end. Bringing you these stories is entrepreneur and cosmopolitan, Balint Horvath, based in Switzerland, the land of green pastures and fresh ideas.
Most Recent Episode
#034 - How next-generation retail looks like, with Vibhu Norby of b8ta, USA
My guest this time is from Silicon Valley, USA, Vibhu Norby of b8ta. This is an episode that you should simply not miss - many many things to learn from and a guest to inspire you. Vibhu was before with Nest, the smart thermostat maker. This is where he had the realization that retail is far from optimal and that one might have to rethink retail to bring it up to date, to capitalize on today’s tech capabilities. b8ta is essentially a software-powered retailer. In this episode Vibhu talks about b8ta’s contrarian belief on why brick and mortar stores are dying, how they want to bring back customers to the stores, and what the best brands do. Nowadays e-commerce topics is stealing the headlines, but contrary to this, people actually buy products in stores. You can also learn about conflict of interest between brands and retailers and how Vibhu wants to solve this conflict with his company. You can also find out how he validated his idea, what mistake he made during this time. He also walks us through the process what details make your brand sell or not sell inside a store. And many more topics will be covered, too. Enjoy! Raw transcript is available at: https://www.thehardwareentrepreneur.com Show highlights can be seen below: How is the store model of b8ta reversing the trend of brick-and-mortar stores closing down? - [3:45] Previous professional experience that lead Vibhu to creating a platform for solving the retail conflict - [6:44] Important observations that evolved into replacing a whole system – [12:55] How did he validate the idea? - [14:28] Key ingredients that differentiate b8ta from their competitors - [17:23] How does the platform pay the makers? - [20:55] Importance of timing and speed o