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Episode Info

Episode Info:

A Marketing Thought Leader, LinkedIn Marketing Influencer, 4x Salesforce Certified, Sr Manager of Marketing Operations at ServiceTitan, Daniel Murray, discusses ways to up the standard of demos, LinkedIn profiles, and KPIs.



  • The buyers of today that come to your website and fill out a request form have done their research and are ready to buy. Gated content could be a barrier for that experience.
  • Create a demo that is personalized to the company requesting it. Show them how the features will affect their metrics. This is a great way to enhance their customer experience.
  • To grow a following on LinkedIn, have consistency, actively listen to your audience, and engage with your connections.
  • Repurposing content is a great way to promote your content in a unique way all across different platforms.
  • Career advice: Never stop learning about marketing!




Busted Myths:

  • Stop having MQLs as a KPI and start measuring on revenue and qualified pipeline. Qualified pipeline shows buyers that sales has defined someone they can sell to. 


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