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Episode Info

Episode Info:

A Marketing Thought Leader, LinkedIn Marketing Influencer, 4x Salesforce Certified, Sr Manager of Marketing Operations at ServiceTitan, Daniel Murray, discusses ways to up the standard of demos, LinkedIn profiles, and KPIs.

 

Takeaways:

  • The buyers of today that come to your website and fill out a request form have done their research and are ready to buy. Gated content could be a barrier for that experience.
  • Create a demo that is personalized to the company requesting it. Show them how the features will affect their metrics. This is a great way to enhance their customer experience.
  • To grow a following on LinkedIn, have consistency, actively listen to your audience, and engage with your connections.
  • Repurposing content is a great way to promote your content in a unique way all across different platforms.
  • Career advice: Never stop learning about marketing!

 

Links:

 

Busted Myths:

  • Stop having MQLs as a KPI and start measuring on revenue and qualified pipeline. Qualified pipeline shows buyers that sales has defined someone they can sell to. 

 

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