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Episode Info:

For years we have been hearing that content is king. However, what is the value of that content if it is not promoted for our audience to see and consume?

A Marketing Leader, Keynote Speaker, Author of Best Selling Book Guilt-Free Motherhood, Entrepreneur, Founder and CEO of GroBizNiz, Founder and CEO of Repurpose Den, Amber Khan, delves into the power of repurposing content.

 

Takeaways:

  • Most marketing companies spend the majority of their budgets on content creation, leaving a smaller amount for promotion. If you flip that around, then people can find your content!
  • Content repurposing takes a long piece of content and creates experiential content out of it in the form of short videos, blog posts, quotes, etc. There are over 40 organic ways to repurpose!
  • Creating a brand experience using repurposed content at each stage of the buyer’s cycle can be the difference between a casual viewer and a subscriber.
  • A book is a great way to round up highlights from all of your content in one place, along with building authority and brand.
  • Career advice: Do not rush into things and do not let assumptions hinder your experiences.

 

Links:

 

Busted Myths:

  • Content promotion or creating a content experience is king. Creating good content is not enough nowadays. Make the most out of it by promoting it so that people can find your content.

 

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