The Hard Corps Marketing Show
About This Show
Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.Read more »
Most Recent Episode
Measuring for Big Wins - Jim Lenskold - Hard Corps Marketing Show #38
2 days ago
Looking to make a big impact in your marketing strategy? It’s time for setting up some big wins with testing tips from the President of Lenskold Group and author of Marketing ROI, Jim Lenskold.
In this episode, we debunk some common testing myths and discuss the proper strategy for experimental design that can return important and valuable results.
One thing testing should reveal is how people are interpreting and getting your message.
To test using experimental design, set up 2 different situations with only one difference between the two of them. That difference will be what you measure.Read more »