The Hard Corps Marketing Show
About This Show
Fun and mind blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show.
Most Recent Episode
Insane in the Membrane! The Psychology of Motivation Applied in Marketing - Marli Mesibov - Hard Corps Marketing Show #006
3 days ago
We explore how real scientific theories on motivational psychology can be used to create the ultimate content strategy with Marli Mesibov, VP of Content Strategy at Mad*Pow!
Discover with us the power of psychology, what myths get crushed to the bone, the effective framework of user experience, and how to find your place in life!
Amazing takeaways from this show:
How the psychology of motivation helps content strategy
Self Determination Theory:
Autonomy, Competence, Relatedness
Fear is not a motivator
Positive motivation is POWERFUL
Good content is findable, usable, useful, & searchable
Apply a user experience framework to content
“Either write something worth reading or do something worth writing” - Benjamin Franklin (the dude on the hundred dollar bill)
Marli Twitter: @marsinthestars
Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely: https://www.amazon.com/Predictably-Irratio
Episodes of This Show
3 days ago
Rated 5 out of
Warning- You are entering a knowledge bomb zone!
Oh what fun! Such an awesome and energetic show! SO informative!
Date published: 2018-02-07