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Many ecommerce companies face the same two problems: the cost of keeping inventory, and the money they have to swallow when a customer returns an item. Shan-Lyn Ma, the CEO and co-founder of Zola, has dodged both of those problems.

Zola is an update on the wedding registry. In today’s episode, Shan-Lyn tells us about what she learned from her time working at the shopping website Gilt, her view on the future of ecommerce, and why it’s a really good thing if a customer gets emotional when you’re doing user research.

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