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Episode Info: “Speakers that fumble on their words may not be the best public speakers who know what they’re talking about are much better than the most eloquent speakers who are on stage not really understanding the topic they’re talking about.” Cathy paraphrasing Tamsen Webster She has done plenty of things that have gone well…and things that haven’t. She got started in AP English battling the question of, “What do you want to be when you grow up?” She asked a teacher for help, stating her strengths are Art and Math. To which the teacher said she couldn’t be good at both. Took a professional-personality test and Marketing came up! She admits that, while she’s not artistic, she IS creative (there is a huge difference between the two). Worked for 2 agencies out of college. Realized she wasn’t making the impact she wanted; thinking, “If my job went away, no one would be affected. I’m in advertising.” That’s when she made the switch to non-profits and Content marketing Institute and started helping people directly, that’s when she realized she became more fulfilled with her work on a daily basis. Took an Enneagram test, got a Type 2 which is a people pleaser. Her life coach helped her use it to her advantage. Most challenging part of job: marketing to marketers about a marketing event. Worry about marketing the right way. Having the flexibility from her boss to try stuff was great. Try it and if it doesn’t work, just turn it off and now we know better. “Having someone in your life that is making sure you’re happy, not only in yourself but in the brand [is very helpful].” Non profits: Orange effect & No Kid Hungry Joined OE because of Pulizzi connections. Wants to give back to the community to help pay back the people who have helped her in her upbringing. Trying to put herself out there more, doing more presentations. Admits she doesn’t always get shit done. Recently bought John Lee Dumas’ Mastery Journal to help her focus and has seen great success, holding her more accountable. She asks people for help when she needs it. Writing is one of the harder things she does. “You can’t schedule creativity.” She was once the reason the company she worked for didn’t get an account after a successful presentation. Her team pulled her in, assessed the situation, everyone was okay with it and used it as a learning/growth opportunity of how to present during a business presentation. Cathy threw in a sarcastic joke that the client didn’t take too kindly and it resulted in them going with someone else. Questioned if she was on the right path or fight the urge to quit? Yes. She didn’t agree ethically with a business decision a client made. It made it difficult to work with them because her client didn’t hold the same ethics and moral values as her.  She had to tell her contact that it isn’t working out and the person respected her more for her honesty and openness. Biggest challenge: Carrying on Joe’s legacy wit...
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