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Episode Info:

Ad-supported video players, why user experience is important, and understanding ad impressions with Bjork Ostrom.


Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site.

Understanding Ads 

Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements?

That’s what Bjork is here to talk about today! He’s sharing seven tips to help you increase the earnings you’re receiving from the ads you’re running on your site without having to increase your pageviews.

From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue!

In this episode, you’ll learn:
  • What viewability is
  • What impressions are
  • Why it’s important to keep user experience in mind when it comes to placing ads on your site
  • How you can encourage people to stick around on your site
  • What overlay ads are
  • What ad-supported video players are
  • What sticky ads are
  • Why you might want to delay using ads


If you have any comments, questions, or suggestions for interviews, be sure to email them to

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