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Episode Info:

How your site design can impact site speed, optimizing your category pages, and how to build your own thing with Bill Erickson.


Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog.


Bill is a WordPress developer, and he’s here today to chat about the impact your site’s design can have on performance and user experience.

Bill works with food blogs quite a bit (Pinch of Yum included), so you’ll really appreciate the advice he gives from a food blogging perspective. From figuring out what fonts to use to understanding how themes and design can impact site speed, this episode is packed with easy-to-understand tips and advice about design.

It’s a really cool interview, kind of different from our norm, but we hope you enjoy it and learn something if you’re pursuing a site redesign this year.

In this episode, you’ll learn:
  • How design differs from development
  • The differences between frontend and backend development
  • How to find the best theme
  • What system fonts are
  • How themes and design can impact site speed
  • How theme frameworks work
  • How often you should redesign your site
  • How category pages can be optimized
  • How a redesign can negatively and positively impact your site
  • Advice for building your own thing


If you have any comments, questions, or suggestions for interviews, be sure to email them to

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