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Episode Info:

The two biggest decisions that helped Pinch of Yum grow their Instagram account, why it's important to track your social media habits, and how to register for our free, virtual Instagram Playbook event with Lindsay Ostrom.


Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook.

Pinch of Yum’s Instagram Playbook 

We have some exciting news for ya today - we’re holding a brand new, free, and virtual event next week called “Our Instagram Playbook.” During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers.

This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more.

And…be sure to register for our free event next week at!

In this episode, Lindsay shares:
  • How the Pinch of Yum team uses Instagram
  • How they generate income on Instagram
  • What a playbook is
  • Why it’s helpful to have a playbook for something like Instagram
  • Why it’s important to keep track of your social media habits
  • The two things that have contributed the most to their Instagram growth
  • Proof that engagement is actually king
  • What social media meetings look like on the Pinch of Yum team
  • How you can sign up for our free, virtual event next week!


If you have any comments, questions, or suggestions for interviews, be sure to email them to

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