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Episode Info:

Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer.


Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data.

Making Sense of Your Website Analytics 

We’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he’s here today to continue that awesome conversation.

Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses.

You’ll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you’re analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers.

In this episode, Jeff shares:
  • How he started to work with analytics
  • How he helps makes numbers more accessible
  • What bot traffic is
  • Why you want to remove your own traffic from your analytics
  • How you can make sense of (not provided) information in Google Analytics
  • How you can use goals in Google Analytics
  • How to use Google Data Studio
  • The outcomes of his 90 day content marketing challenge


If you have any comments, questions, or suggestions for interviews, be sure to email them to

We’d like to thank our sponsors, WP Tasty! Check out to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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