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Episode Info:

Measuring an ROI, how to fit into a brand's strategy, and long-term brand relationships with Nick Brucker.


Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing.

Answering Your Questions about Influencer Marketing 

Nick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep understanding of marketing from both a brand and a blogger perspective.

Today on the podcast, Nick is tackling your questions about influencer marketing, and…we’re answering real marketing questions from bloggers like you!

We asked the Food Blogger Pro community about their influencer marketing struggles, and Nick is here to offer his advice and strategies for creating long-lasting and beneficial relationships with brands.

In this episode, Nick shares:
  • How he started Sparq Designs
  • Why brands like to offer free product
  • How to start getting paid from sponsors
  • How to measure ROI
  • How to narrow your niche (and if you should)
  • How you can fit into a brand’s strategy
  • How to start a long-term relationship with a brand
  • How to change your mindset when you work with brands
  • What brands and influencers are looking for


If you have any comments, questions, or suggestions for interviews, be sure to email them to

We’d like to thank our sponsors, WP Tasty! Check out to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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