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Episode Info:

The importance of a business plan, helpful tools for SEO, and making the most out of your old content with Nora Schlesinger.


Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog.

Doing Less to Accomplish More 

Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she’s learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to.

This interview focuses around the ideas of prioritizing your work and working smarter. It’s a fantastic interview, and you’ll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her.

In this episode, Nora shares:
  • How she ended up with A Clean Bake
  • What happened when she took her blog full-time
  • How she decided to go back to work
  • Why she wrote a business plan
  • The tools that she uses to run her blog
  • How to make your old content work for you
  • What it means to write for ads


If you have any comments, questions, or suggestions for interviews, be sure to email them to

Thanks to our Reviewer of the Week, WisteriaJ7! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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