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Episode Info:

The importance of understanding a business at a whole, starting a brick and mortar business, and hiring help with Jen and Rob Morris.


Welcome to episode 192 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery.

How Rob and Jen Built a Successful Business 

Have you ever dreamt of opening up your own bakery or restaurant? Jen and Rob did, too. They opened Cupcakeology in Philadelphia due to a love of desserts and management.

Jen and Rob learned a ton about running their own business, and that’s what they’re here today to chat about. You’ll learn about how they overcame the difficulties of starting their own business, how they decided to hire help, and why they eventually started a blog.

This is such a fun interview, and we know you’ll love learning about their journey.

In this episode, Jen and Rob share:
  • How they started baking
  • When they realized they wanted to start a bakery
  • Why it was important to understand both the food and the business
  • The different businesses they started
  • The hard lessons they needed to learn when they first started
  • How they decided to hire help
  • The importance of stories
  • Why they started a blog


If you have any comments, questions, or suggestions for interviews, be sure to email them to

Thanks to our Reviewer of the Week, Wordnerdy! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

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