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Episode Info:

How to tier your pricing structure, why you should save your side business income, and how to incentivize word of mouth with Nathan Barry.


Welcome to episode 140 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Nathan Barry from ConvertKit about how he started his career and pivoted to focus on selling software.

From $300k in Product Sales to $9m in Software Sales

Nathan started out as a designer and app developer, and he launched his first product to an email list of 800 people. Thus started his successful product sales career, writing three books, two courses, and building an email list.

But then in October 2014, Nathan decided to pivot. He decided to focus on his email software, ConvertKit, which was making only $1,000/month in revenue at the time. Now ConvertKit has over 18,000 users, including Pat Flynn, Leo Babuta, and Chris Gillebeau.

In this episode, Nathan shares:
  • What he did before starting ConvertKit
  • His suggestions about what you should do with your side business income
  • Why he suggests to tier your pricing for a product
  • How to price a product
  • Why he wanted to make an email marketing platform
  • How he decided to focus on software
  • How to incentivize word of mouth


If you have any comments, questions, or suggestions for interviews, be sure to email them to

Thanks to our Reviewer of the Week, Tonia from Why Not Mom! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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