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Episode Info:

Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose.


Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.

Creating a Full-Time Income from Sponsored Content

Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate.

If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with?

That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.

In this episode, Jenny shares:
  • Why she started The Melrose Family
  • How she created an avatar
  • Why it’s important to pay attention to your reader demographics
  • How to find the right contact for the brands you want to work with
  • When to pitch a brand
  • How she secures brand sponsorships
  • The difference between PR agencies and working with a brand directly
  • Why you should follow-up with brands after a campaign
  • What tool she uses to keep track of her campaigns
  • What tool you can use as a guideline for your sponsored content rates


If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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