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Episode Info: Organisations invest significant time, money and resources into building their brand. They do that to grow awareness of the brand, establish their competitive positioning and to build trust and credibility. And ultimately that leads to increased sales. Personal branding is no different.As individuals we all need to establish our point of difference within (and outside) the organisation, and grow awareness of our capabilities. We need to build credibility about our skills and experience in order to be considered for a promotion or salary review.The better you define and manage your personal brand, the more opportunities you will get.Here’s an outline of what we cover in this episode on personal branding:What is personal branding, and why it’s important (6:19)Examples of people who have a great personal brand, and why (12:45)Joel and I share examples of how personal branding has both hindered, and helped accelerate our careers (20:43)How you determine your personal brand (28.07)4 steps on how to start building your personal brand (28.43)Tips on how to start building your brand today (35:43)Episode ResourcesEmma Watson - Feminist Book Club, Our Shared ShelfJack Delosa (Instagram), founder of The EntourageRadical Candor - Be a Kick-ass Boss Without Losing your Humanity (reference to “Superstars and Rockstars”)Joel Norton[Full Disclaimer: Some of these links may be affiliate links, which means we receive compensation, at no extra cost to you, if you purchase through the link.]Thank you for listeningI am grateful for the opportunity to serve you. Thank you for taking the time to listen to the Females in Tech Show.My aim is to inspire and support you to reach your goals, and provide you with practical tips on how to be the best version of yourself.If you did enjoy the show, then I'd like to ask three things, so I can inspire and support more career motivated women ( and men).SUBSCRIBE: search for “The Females in Tech Show” in your favourite podcast app (eg. Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, Himalaya, Soundcloud), and subscribe to the show to ensure you never miss an episode.REVIEW: write a review for the show in your favourite podcast app telling us what you love, and also where we can improve.SHARE: this episode with friends and colleagues who might benefit from the content, as well as grow and support our communityHow can we better serve you?Ultimately the show is for you, the females in tech community, which begs the question… How can we better serve you?Tell us what topics you’d like to learn more about, or will help advance your career in technology. Complete the form at this link and suggest a podcast topic.I’ll be sure to give you a shout out in the podcast episode if your topic is chosen.Head to for the podcast show notes, and download a full transcription.
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