The Female Advantage with Tina Tower
About This Show
Each week, we’re talking about what it means to use those things that make us uniquely female to help propel you to the top of your field. We know that there are huge differences in female biology and psychology and we want to explore with the most influential women, playing at the top of their game, what it takes to use that to our advantage and reach peak performance in life and business.
Most Recent Episode
14 Elizabeth Abegg - Taking Spell from a market stall to a $1 million month
1 day ago
Elizabeth Abegg is one half of sister-duo that makes up Byron Bay fashion brand Spell and the Gypsy Collective. With a background in video editing and a lot of gut instinct, Elizabeth drove the label into a global business by embracing the blogging and online shopping world. Over almost ten years, the brand has grown from strength to strength, employing over 50 women in Byron Bay, stocked in American online retailers Free People, Revolve and Planet Blue and gaining over 1 million followers across their social media platforms. Spell & the Gypsy Collective was awarded the 2016 Australian Business of the Year at the National Telstra Business Awards and finalists of the Cosmo Women of the Year Awards 2017 in the Designer Category. Elizabeth is now the CBO (Chief Brand Officer) of Spell after many years of doing everything in the business, and she will be focusing on heading up Spell's main focus of making the company sustainable, continuing to create better lives for our global team producing garments as well as overseeing the overall marketing strategy and brand culture of Spell.