The Extraordinary Business Book Club
About This Show
Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
Most Recent Episode
Episode 88 - The art of the business book with Nigel Wilcockson
2 days ago
Matt Watkinson described Nigel Wilcockson, publishing director at Random House Business Books and his own editor, as the brains behind many of the best business books he'd ever read. Nigel is more modest about his role: 'a good editor is more like a mentor... there in the background to offer advice'. But that advice can make all the difference. Business book authors are busy people, and while they may be used to writing blog posts or sales copy, a full-length book is a very different animal. Nigel helps his authors tackle issues such as structure and what he describes as 'short-breathedness', getting all your ideas across as quickly as possible. This is a fascinating insight into the hard work that goes into making the world's best business books so deceptively easy to read. There are also invaluable tips for anyone thinking about pitching themselves and their book to the top business book publishers.