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Episode Info:

Maxine Windram had a hunch. Based on her own experience and those of other
women, she knew that the bra shopping experience for bigger busted ladies was
generally awful and in many cases downright depressing.

Together with her mother Lin, Maxine got serious about researching this niche
consumer market and in 2006, with no retail or bra fitting experience, launched
Brava, a lingerie store catering for d-cup and up.

Today, Brava has 6 stores and a booming online business and a cult following that
most retailers could only dream about.

Maxine freely admits that she has had a steep learning curve and notes building her
own advisory board as one of the many ways she’s made up for her lack of business

She also outlines some of the nuts and bolts of the Brava customer experience
strategy and how the Brava business, even in tough times, has doubled down on
their customer experience rather than cutting costs.

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