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Just a few decades ago, the self-storage sector was a cottage industry made up of a range of independent operations, many of them husband-and-wife businesses.

That's until Michael Tate and his business partner saw an opportunity to group them together under one brand, offering a strength of a standard, national presence to the individual operators and in doing so scaling a business quickly. Institutional investors soon followed and today, Storage King has over 160 sites across Australia and New Zealand.

Michael has been at the helm of Storage King for 30 years now and has not only built an epic brand, he's fostered an incredible culture of collaboration and despite scaling the brand exponentially, still maintains a tight-knit family feel.

Littered with sporting analogies, this interview provides fascinating insight into the strategic thinking of a leader in an increasingly competitive sector. 

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