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Episode Info: Briar Prestidge is the CEO and founder of Briar Prestidge International, a high-profile marketing, branding and reputation building agency operating in Dubai, London and New York. Working with world leaders, top CEOs, government, entertainers and strategists, they boost client’s prestige and elevate them to become impactful international business influencers.A qualified digital marketer with an international career spanning across Dubai, New York, London and Australia, Briar specialises in building engaging and ‘human’ content strategises in what she refers to as ‘new-age PR.’ In 2018, Briar and her team launched a leading regional podcasting series with experts and were part of a global Amazon Prime TV series, overseeing teams of well-known entrepreneurs in the Middle East and APAC regions. Speaking on international stages, Briar delivers engaging keynotes on personal branding, “no-fluff” Instagram and LinkedIn strategies, new-age PR and digital media, and building an online-offline reputation.Briar practices what she preaches and has built an engaged business community in Dubai of over 35,000 people - online and offline - who attend her monthly Deals in High Heels talk shows to discuss personal and professional development. She had over 2000 business women attend her talk show events in one short year.As a young entrepreneur originally from a small farm in New Zealand, Briar is driven to inspire people to be brave, strategic and work hard to follow your dreams. Her first book, ‘Building A Reputation for Business Success’ is being launched this year, along with her new fashion fitness and sunglasses label.Enjoy the show!Show Notes:7:30 - Starting her side hustle8:45 - On being fired from her last job and the lack of passion for that.10:45 - Her MO for moving to cities she had never visited before.13:15 - Starting her “Deal in High Heels” talk show14:30 - Her strategy for Hashtags to grow her following16:45 - Filming of an Amazon Prime series18:45 - Looking to Oprah Winfrey & Ellen DeGeneres as role models for the talk show19:45 - The power of repeat network events and building trust with others20:30 - One of various series they produce21:30 - Starting a sunglass and fashion label23:30 - Writing a book, “Building a reputation for business success”25:15 - The importance of controlling your online presence26:15 - Identifying what kind of brand you want to build with your vision28:15 - Documenting your life vs. ‘creating it’32:15 - Challenging the status quo34:45 - Her hobbies and routines35:45 - Briar’s view on the great initiatives coming out of Dubai to be a leader in sustainability and technology innovation...
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