The DOcast: People doing the Unthinkable
About This Show
The DOcast is bring your real insight from people that are literally changing the world — people doing the unthinkable. With focus on entrepreneurship, marketing, food industry, and living the good live.
Most Recent Episode
Jay Ducote 2: Bite & Booze &… Barbecue (The DOcast)
Aug 13, 2014
A year and half ago when I first sat down with Jay Ducote, he told me his story of how he got started in the blogging world and rose to be a prominent food blogger in the South. He also mentioned a barbecue sauce that he was working on. Well, he's kept his word because a couple weeks ago he launched his magnificent Louisiana Barbecue Sauce to retail stores in Baton Rouge. Between managing a popular food blog, radio show, and launching a new product, he also competed on Food Networks Cutthroat Kitchen recently.
I had the pleasure to hangout with Jay at his stylish office in Baton Rouge to talk about his experiences launching his first retail product.
Be sure to get a pen and a pad, his story is jam-packed with ideas and tips to grow your business.
Interview with Jay Ducote
Sponsored by: Hanley's Foods — Louisiana-inspired, natural, fresh foods. Enter "docast" at checkout for $4 off.
The first episode with Jay
The sparking moment of Jay D's Louisiana barbecue sauce. (3:20)
"It got to the point where I was so busy at my 9 to 5 job, doing Bite & Booze stuff, that I knew I couldn't keep doing both."
"I wanted to do a Louisiana barbecue sauce, but it didn't exist...and part of the challenge is that Louisiana isn't known for barbecue."
"It's an open market, I have a chance to define what Louisiana barbecue sauce is." (Tweet this)
Jay's process of defining a Louisiana barbecue sauce. (11:15)
"I call it now a gumbo of barbecue sauce styles, just throw em' all in a pot, and that's what Louisiana's all about to some degree."
Jay's reason for choosing a sauce over rub for his launch. (15:45)
Focusing on one product vs. expanding a line. (17:55)
"I see where it makes sense, to have visibility, get shelf space, to really get brand recognition, you hit people multiple times...I get that, but for me, I have a signature product. I'm telling you this is Louisiana barbecue sauce."
Going from a perfected recipe to manufacturing. (22:00)
How Jay met his (and our!) co-packer, Panola Pepper. (36:10)
Jay is doing a video series for Louisiana Culinary Trails.
Working out all the moving parts of production. (40:10)
Jay's original bottle designs. (photo)
Moving on from production to launching and sales. (44:00)
"1) I wanted to give them the value of being the only places that have it right away, and 2) I didn't want to start making sales calls until I had a bottle in my hand to sell." (a mistake we at Hanley's Foods have made)
The worth of de
Episodes of This Show
Jun 20, 2014
May 16, 2014
Apr 24, 2014
Feb 17, 2014