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Episode Info

Episode Info:

In 2005, Alex Pyatetsky (then “Xander”) was 19. A regular on DJ forums, he became friends with DJs all over the world. Upon learning that gear was way more expensive in Europe than the US, he became the hookup to cheap, US prices for his international friends.

A few bucks were made. But mainly, it was fun.

5 years later, that experience would inspire him to cofound The DJ Hookup, one of the leading DJ, studio and pro-audio e-tailers in the United States today.

This podcast marks the relaunch of The DJ Hookup, the debut of its new website and release of a new brand focussed on “serving friends” – just like Pyatetsky started 10 years ago.

In this interview, we go behind the scenes of the DJ equipment industry. Pyatetsky reveals how the company almost went bankrupt and the pivot that turned everything around. He shares the biggest lessons learned from serving 1000s of DJs and producers all over the world. And how he intends to make TheDJHookup “the Zappos of DJ equipment.”


About The Guests


Alex Pyatetsky – The DJ Hookup

Co-founder of The DJ Hookup, Alex has been in love with music since the womb. One time, he DJ’d for over a decade. Today, he builds companies that make people happy and occasionally speaks, writes and otherwise communicates to help others do the same.

Hosted by Sleeper –

One of the top 8 DJs on the planet in the 2006 World Series Turntable Championship, his music has been featured on ESPN, MTV, TED & URB Magazine. Sleeper is one of the modern pioneers of multimedia DJing. He was the first DJ to get over 1,000,000 views on YouTube in 2009 and the first VJ to grace the TED conference stage. His music has brought him all over North America, South America, Asia, Europe & the Caribbean. DJ performances include artists/clients such as Ludacris, Common, Mix Master Mike, Wyclef Jean, BT, David Beckham, Ryan Sheckler, Travis Pastrana, etc. Other clients and partners include Adidas, Red Bull, Live Nation and Spitkicker.


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