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Episode Info: Do you want to quickly audit your website and check how it is doing? We have a 20-point Website Audit that you can run in 20 minutes! Lets get started: 1. Robots.txt: Your website should have a robots.txt file. Simply type in www.domainname.com/robots.txt in your browse to check whether your website has a Robots file. This file serves as a directive to Search Engine Bots for crawling or blocking certain pages / sections on your website. 2. Sitemap.xml: It is imperative to have a hierarchical sitemap in place so that Google understands the structure of your website. Each entry in a sitemap would have the page URL, priority (between 0 to 1) and updated time. If you do not have a sitemap, then you can use the online sitemap generator or Screaming Frog tool to generate a sitemap of your website. 3. Pages Indexed: We want to see how many pages are indexed by Google. If your website has 100 page, but Google has indexed only 80 of them, then the rest 20 would not be appearing in SERPs. A quick way to find out the number of pages indexed is to type in site:www.domain.com in your Chrome browser. 4. Security certificate: Having a secure website (https) provides a ranking boost to your domain. Google pays high regard to secure website as its their mission to make the web more safe. If you are not https (i.e. you are http) and a green lock does not appear next to your website URL when you load it in Chrome, it means that you do not have a trusted security certificate. You could purchase one from GoDaddy or other hosting service providers or get a free security certificate from Cloudflare. 5. Redirects: Make sure only one version of your website exists. Go to your browser and type in www.domain.com and domain.com - See if one version redirects to the other. In case the website opens for both options, then you have a duplicate website problem. i.e Google has crawled and indexed www and non-www version of the website.  If both www and non-www exist, then redirect one to the other. This can be done in the .htaccess file on your Server. 6. URL Structure: URLs need to have relevant with keywords closer to the domain name. Make sure you are using a hierarchial URL structure and including the focus keyword in the URLs 7. Title Tags: tags of pages should have the focus keyword. Google shows up these titles in the SERPs and they are required to have the keyword to get higher CTRs. 8. Heading Tags( H1, H2 Tags): Each page should have one H1 tag and multiple H2, H3 tags to organize the content into headings and sub-headings. A page which has multiple sections organised under headings will give Google a better way to understand the content. Remember that Google might pull information from different sections of a web-page and show it in featured snippets. Hence, having content organised into sections is necessary. 9. Meta Descriptions : The meta description on pages is not a ranking factor, but you need to include relevant keywords in it. This will show up in SERPs and...
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