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Episode Info: eCommerce is booming in India and in the western countries like USA, Canada a lot of businesses have already gone online. In India, traders are signing up on Amazon & Flipkart to sell their products online. Many businesses are also setting up their own eCommerce shop to sell online. Selling online does not mean that you focus on getting more traffic to your website. It actually works better when you focus on getting relevant traffic and then optimizing your website for conversions. Here are my eCommerce Conversion Optimization Tactics: 1. Mobile compatible website: What we have seen for a lot of eCommerce clients is that their website gets 60-65% of traffic from mobile devices. Even more in some cases. This further's the case of having a mobile responsive / friendly website. Your audience is going to visit your eCommerce store on the go and it is important that you don't lose your audience. If you are on Shopify, Magento or OpenCart then you can simply choose a theme that is mobile responsive. This will take care of most of your mobile-related UI / UX problems. You should also run a mobile-friendly test (Google Tool) to check for issues / errors on your mobile website. 2. Page Speed matters a lot: According to Amazon, a 100 ms drop in page load time is worth 1.6 Bn $ in sales. Page speed matters a lot. If your pages don't load in less than 2 seconds, then people might just move on to a better website. You should run the Google Page Speed Insights tool for different types of pages (Homepage, Category/Collections page, Product page) and check for page speed. One of the biggest factors of page load is the size of the page i.e. if you are using high resolution images on your eCommerce site, then they are going to load slowly. Go for .png images of optimal resolution. Also, implement a caching solution to improve page speed. 3. Reviews on product pages: Consumers are looking for reviews and opinions of people who have purchased your product. Make a conscious effort to have your customers review your products. Use the rating schema on your product pages to show reviews. Apart from star rating reviews, collect video testimonials of customers using your products and put them up on relevant pages. 4. Adding Live Chat: People want to talk to other people when they are shopping. Your website visitors might have questions related to the products you are selling. All information related to your products might not be available easily on your website. Hence, it is imperative to setup a Live Chat platform such as Intercom.io / Tawk.to to engage your website visitors and assist them in their path to purchase. 5. Surveys: This is regarding collecting qualitative information from your website visitors. You want to ask them about the hurdles they are facing while shopping on your website. No analytics tool (Google Analytics / Adobe ) is going to provide you this qualitative information. You should deploy surveys using 4Q or Survey Monkey and get to know more abo...
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