Customer Equity Accelerator
About This Show
The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Join us!
Most Recent Episode
Episode 008: Using Data to Get Results With Data Legend Bob Page
Host Allison Hartsoe continues her interview with data analytics legend Bob Page, who offers key tactics for setting up a data framework and how to use it to get results. He talks about the impact you can get from data, and advises companies to focus on generating revenue before cost savings. He shares his strategy for building a data framework, including an inventory of systems, consolidating data points, and pulling in data from external events that impact your business such as weather or exchange rates.
Rated 5 out of
Great for marketing professionals
Digital data is changing everything about marketing. This podcast tells you how to evaluate your digital maturity and how to embrace customer centricity.
Date published: 2017-12-22