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Everything has become media, and obviously, nonprofits want to be in it! My guest this week, Dr. Shani Horowitz-Rozen researches just this, and joins us to share her insights into the relationship between media and nonprofits - particularly looking at how nonprofits can better utilize mass media to make strategic change happen.

Dr. Shani Horowitz-Rozen is a scholar and professional communication expert. She helps change-makers to communicate their story of social impact.

Her work combines communication research and marketing techniques to help businesses, nonprofits, and activists design their communication strategies and increase fundraising opportunities. She has more than a decade of experience working as a professional marketing consultant for nonprofits, in the US and Israel.

Dr. Horowitz-Rozen holds a Ph.D. in communication and political studies (2015, Bar-Ilan University, Israel), and was a fellow at CUNY’s Center on Philanthropy and Civil Society International Fellows program (2017). Her research focuses on mass media coverage of philanthropy, donors, and nonprofits and the media’s role as a philanthropic actor.

Her recent academic article “Framing philanthropy in time of war” was published at the International Journal of Communication (2018).

Dr. Horowitz-Rozen writes about media and philanthropy in her blog on Medium

You can read more about her work on her website:  and on twitter @ImpactNarrative

In this interview we dive into everything from why you might not want to be in media coverage, how the media industry is changing based on $1.8 billion dollars of funding, and how we can have better chances of being in the right media for the right reasons.

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