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Episode Info:

What if we all stopped marketing, and started leading instead. I believe our nonprofit organizations are missing a huge opportunity in building communities of donors because we’re so focused on getting donations from them and running our programs. In this episode, I talk about how nonprofits can find a group of donors or volunteers that have a similar characteristic. Maybe it’s a hobby or a need of some kind, and if it’s a viable group, trying to cultivate it and become a leader.

By leader, I mean organizations can actually go out of their way and provide value to their donors by creating connections, educating, and entertaining their donors.

While it can start with donor persona’s, many organizations who have these are not using them in a specific enough way for them to even apply this strategy.

Throughout this episode we talk about the benefits of community building within your donors, about how to define your target group and evaluate them, and then different ways your organization can take action now.

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