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Episode Info:

There are more benefits to outside content contributors than just helping to keep up. Robin Rivers is the Communications Manager at The Nature Trust of British Columbia, and guides us on how she manages guest article contributors.

Nature Trust is a land conservation organization, which means they buy land with the sole purpose of protecting wildlife and their habitats. Since 1971, Nature Trust has successfully acquired and protected 175,000 acres of land within British Columbia.

Robin has worked as the Communications Manager at Nature Trust for 15 years and has seen it through from the digital start to now, which is full of graphics, stories, articles, and great content.

One of the key aspects that has helped Nature Trust create such great content is by using the help of guest contributors. Whether they’re donors, volunteers, staff or simply community members, Robin shares her methods for getting people to contribute and how to integrate it into your nonprofit marketing strategy.


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