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Episode Info: What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally. [00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code. [00:17] What’s up, Creative Hustlers. [00:43] This interview episode is sponsored by SEMRush, the all-in-one marketing tool for marketing professionals. Get your 14-day free trial today! [01:00] Today we’re chatting with Hailey Friedman! [01:21] What makes Hailey a creative hustler in 60 seconds or less! [02:17] Every month, Hailey hosts a BAMF event in California! [03:13] What is BAMF & its mission? [04:20] Hailey’s definition of a growth hacker, and what it means for her role at Improvado! [05:30] Growth hacking is more about getting information and putting it together in different ways with different tools. [06:22] Melissa used to use scraping tools to get information. [07:18] Who deemed the term growth hacker? [07:48]  Growth hacker: You have the entrepreneurial hustle to do whatever it takes. [08:30] White hat or black hat SEO. [09:00] The secret to SEO is creating the best, quality content on the internet so people talk about it. [09:55] Hailey’s strategy for blog growth. [10:50] Looking for things that high traffic and low competition, and put all the effort into it. [11:09] Hailey was going to host her own events, but then heard Josh was moving. [12:15] Hailey growth hacked her way into BAMF. [13:11] You will never get what you don’t ask for. [13:57] The in-person relationship building is important. [14:14] Growth hacking is just an entrepreneurial spirit and a willingness to roll up your sleeves. [14:47] What channels worked to help Hailey grow her blog? [15:40] The challenge is there are so many different platforms you have to juggle. [17:40] I’m always talking and thinking about marketers. [18:11] Improvado gives you a real-time dashboard for your ads across all platforms, and it’s so simple. [19:47] It all starts with user experience on the product. [20:00] Does Improvado have a meaning? [20:44] What’s next for Improvado and Hailey in 2019? [22:20] The future for Hailey’s blog, and her readers, in 2019. [23:39] What’s coming up for BAMF in 2019! [26: 50] How do you get someone to sign up for something? That question drove Hailey’s path. [27:26] Hailey’s tips for someone trying to do marketing on their own. [29:09] Be a super sponge if you’re new in this business. [30:30] Hailey was looking for solutions for problems she saw. [31:40] Hailey would have a coffee with Neil Patel [32:57] That’s a wrap, Creative Hustlers! [33:15] Where Hailey lives on the internet. [34:00] Don’t forget to follow us at,, and please leave us a review on iTunes and Sticher! [34:18] Pea...
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