We share knowledge from our own branding and marketing consultancy to give YOU, the newbie online entrepreneur, the strategies, tactics and hacks needed to live successfully.Read more »
We share knowledge from our own branding and marketing consultancy to give YOU, the newbie online entrepreneur, the strategies, tactics and hacks needed to live successfully.Read Less
What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it!
[00:00] What’s up Creative Hustlers!
[00:38] live from SoCal Marketing Club event!
[1:20] Fifteen months of cross country road trips.
[1:49] Big Announcement: We’re Pivoting!
[2:54] Steven & Melissa own a consultancy: Latin & Code.
[3:48] It’s time for us to pivot more.
[4:30] We wanted to talk with others who were traveling, being creative and keeping it organized.
[5:03] We’re at the end of our digital nomad journey, and the end of our Creative Hustler journey.
[5:56] It’s time to focus on our Latin & Code brand - the value we bring.
[6:20] We’ve interviewed Chip Conley, head of Global Marketing at Airbnb to Grammy Award Winning Jazz musician Peter Cincotti. Amazing interviews from around the world.
[06:55] Melissa still loves FollowUpThen!
[7:30] Amazing guests like Mike Jones and Andrew Easton from Droodle Books.
[7:58] We’re taking the knowledge and making it more powerful the second time around.
[8:23] We promise, it won’t be dry! Steven & Melissa can’t be dry!
[9:37] We’re back with our next guest, Bill Wilkinson from Power Digital Marketing.
[10:36] Bill’s elevator pitch for Power Digital Marketing and how he was the first employee.
[12:43] What is a technical SEO?
[14:30] There are so many other foundational elements that relate to other marketing.
[15:16] SEO is the foundation of any digital marketing channel. Hands down.
[16:59] There’s a lot of transparency at Power Digital Marketing - it’s all over the HQ.
[17:43] How can you start SEO effectively and efficiently when you are just starting?
[18:51] What’s next for SEO?
[19:44] What is schema in SEO terms?
[22:33] Bill’s family holiday traditions.
[23:58] We’re back with John Bertino and Jeffrey Sitcov, founder of Doors of Change, and the charity SCMC is helping tonight
[24:47] What Doors of Change does!
[25:58] What Doors of Change brings to the homeless youth in San Diego.
[26:35] Award-winning music & art program called Taking Music & Arts to the Streets, and it’s incentivized.
[26:55] 330 youths have earned an instrument or art supplies.
[27:48] Come visit DoorsofChange.org and see what they do!
[28:30] The benefits of the arts and what these youths get from coming into Doors of Change.
[29:50] We have to help ourselves here first, and then we can grow to other cities.
[30:50] Once we have two more locations in CA, we will start going out and teaching other cities.
[32:07] Coming full circle with John Bertino - first to the last episode!
[32:52] Steven & Melissa are moving to New Jersey!
[33:33] Don’t forget The Agency Guy!
[34:00] If you’re in the northeast, and you need a coworking space, check out 1776!
[34:50] It all started with Alan and John.
[35:09] We have had an awesome journey on this podcast.
[35:35] We’re going to have someone count how many times John Bertino's name is mention on the podcast because he values relationships and connections.
[36:33] If you are new to a business, focus on building old school relationships.
[37:25] SoCal Marketing Club had over 110 people at this event tonight.
[38:00] Science behind relationships and a book called Influence.
[38:45] Shortcuts: Authority, Liking, and Social Proof.
[39:40] People work with people they like
[39:50] What’s next for SoCal Marketing Club!
[41:00] From all of us, it’s been a pleasure. It’s not goodbye, but see you soon!
[41:28] Parting words from everyone!
[42:12] Peace Out, Creative Hustlers
[42:27] Melissa’s Last Moment of Hustle
Mentions
SoCal Marketing Club: https://socalmarketingclub.com/
The Agency Guy: https://www.theagencyguy.com/
Latin & Code: https://latinandcode.com/
Power Digital: https://powerdigitalmarketing.com/
Power Digital / EmPower Digital Marketing: https://powerdigitalmarketing.com/empower-digital/
Doors of Change Non-Profit: https://doorsofchange.org/