We share knowledge from our own branding and marketing consultancy to give YOU, the newbie online entrepreneur, the strategies, tactics and hacks needed to live successfully.Read more »
We share knowledge from our own branding and marketing consultancy to give YOU, the newbie online entrepreneur, the strategies, tactics and hacks needed to live successfully.Read Less
What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:18] What’s up, Creative Hustlers?
[00:45] If you’re overwhelmed with your marketing, check out The Agency Guy for strategic advice and support.
[01:10] Today we’re chatting with Ali and Anamika.
[01:30] Why Ali and Anamika are Creative Hustlers.
[02:53] Hustling their way into where they want to be.
[03:35] What is Improvado anyway?
[04:29] Melissa loved the platform and found it very user-friendly, and Hailey Friedman talked to us about it previously.
[05:30] Improvado just got $3 million in funding and where is it going to take the platform?
[06:40] How Improvado reached their target market.
[08:06] Where does Improvado stack up against some of the big players in the MarTech space?
[09:15] Improvado is a middleware solution - it enhances the other software.
[10:35] Improvado is always looking for new integrations, and they’ve already got over 50.
[11:55] How Improvado keeps company culture with a U.S office and a Russia office and employees all over?
[13:50] Improvado is a company that doesn’t sleep in order to work together at different times.
[15:00] Improvado is looking to expand to a middle ground, like Europe in the future.
[16:03] More about Improvado’s goal & mission and how it’s ingrained in the company.
[18:07] What Ali and Anamika are most excited about for 2019!
[18:40] Improvado is looking towards 500 API, and including CRM platforms.
[19:30] Most of Improvado leads come from unpaid work employees like Hailey do.
[20:16] What does Growth Hacker mean to you?
[21:09] For example, looking for angry customers on Twitter.
[21:22] What does Improvado mean?
[22:13] We should’ve googled that before we picked it!
[22:40] Ali and Anamika would have coffee with Elon Musk.
[24:30] That’s a Wrap Creative Hustlers.
[25:01] Where Ali & Anamika live on the internet.
[25:30] Don’t forget to connect with us at TheCreativeHustler.com and LatinAndCode.com, and please leave us a review on iTunes or Sticher!
[25:42] Peace Out, Creative Hustlers
[25:45] Melissa’s Moment of Hustle
Connect With Ali and Anamika:
https://improvado.io/
Sales@improvado.io