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Episode Info: There are actually scientifically proven strategies that you can use to hear “yes” more often and reduce the resistance you get from others. Today, we’ll learn just some of those strategies. We will focus on the principles of persuasion, including learning how you can increase the likelihood that others will like you. Today, we’re going to learn just how we can get our way, through the science of ethical persuasion. Our guest today is Brian Ahearn. He is a Senior Sales Consultant with State Auto Insurance. He specializes in sales and customer service training, with an emphasis on applying influence and persuasion in everyday situations. He is one of 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, PhD. – the recognized authority on the science of ethical persuasion. In addition to training people for nearly twenty years. Brian is a sales coach to State Auto’s regional vice presidents across the country.
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