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Jordan’s guest today is Thomas Smale, co-founder of FE International. FE International is a brokerage firm that specializes in online business sales. Thomas will share his experience in ecommerce and walk the listener through the general process of buying or selling an e-business.


Thomas says the most popular deal his clients are looking for are FBA (Fulfillment By Amazon) model. FE International has handled 360 deals since starting in 2010. Building a business should be approached as if a franchise will be built from the brand. This way when it sells there is no access training or further attachments for the seller. Documentation should exist for everything. Then hire out for the menial administrative tasks. Finally make sure the business produces a consistent product or service. Thomas advises sellers and buyers to use brokers.


He notes the following steps to his process:


  • Look at the site’s traffic and audience.
  • Consider the financial possibilities and look at the past financial history.
  • Research the buyer’s background.
  • Review the operations of the business.
  • Encourage due diligence.

To learn more about Thomas Smale and FE International visit You can also check them out on Facebook. If you want to contact Thomas directly send an email to

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