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Episode Info

Episode Info:

Building an online and in-person community today for companies is tough. Customers are smart enough to spot marketing even if it’s hidden under layers of personal and emotional messages. But at Asana they seem to have cracked the code with “Asana Together”, an online community of like-minded individuals created around shared interest in teamwork and productivity. 

And with us is Josh Zerkel, Head of Global Community and the brains behind “Asana Together”. “Asana Together” is a success with over 33 countries represented through customers, leaders and certified experts, coming together to learn and connect with each other. 

We will take a deep dive with Josh who will share with us how he kick-started the program by talking to different stakeholders on how he wants to create a community that has become “Asana Together” today. We talk about how they are managing the program, getting more people to sign up for their events and what analytics they are using to gauge their performance. 

Together, we will break down the community program and learn how its involving everyone by ditching the “one size fits all” approach and focusing on creating a multi-faceted community where you can attend Asana events, become an ambassador or even establish yourself an expert through “Certified Pros”.  

It’s no surprise that they could pull this off so amazingly (they make it look easy). Asana is at the forefront of workplace communication, collaboration and productivity and creating a platform that brings together customers, experts, and employees together was only a matter of time for them.

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